Tag opened its doors for business in 1997 because the founding partners recognised there was a place in the market for an agency that could produce relevant work, maintain a genuinely consultative approach and eliminate many of the traditional layers of red tape, bureaucracy and bravado.

Tag is an agency that works across a number of disciplines, for a range of clients, in a variety of industries. We specialise in, but are definitely not limited to healthcare.

We have a passionate team of creative, technical and account service people and recognise the importance of maintaining a healthy balance of youth and experience.

Our environment is friendly and down-to-earth with a strong focus on results. We encourage multi-directional thinking and input from everyone and discourage pigeon-holing individuals.

Every member that joins our team takes a pledge to be totally outcome driven, be devoid of pretension and always be committed to the client’s primary objective.

We certainly don't profess to be all things to all people and our approach won't suit every company. We work hard on creating relevant ideas and designs, selecting appropriate channels and formulating strategies that work hard for our clients and their brands.

Fun and a little irreverence is important to keep the balance right, but we certainly take our work seriously and focus on getting things right the first time. Our flat, non-traditional structure means working with senior personnel from start to finish is the rule and not the exception.